North America Leadership Strength

Alan oversees OMD in the U.S.—the largest, most creative and most awarded media agency in the nation. He is responsible for managing OMD’s clients, operations and offices in New York, Los Angeles, Chicago, San Francisco, Atlanta, and Seattle. This includes managing OMD’s broad range of media communications services, from strategy, investment and digital to business intelligence, analytics and research. With over 25 years of experience in entertainment, digital, media, marketing and advertising, Alan brings a fresh approach to media where strategy and creativity power marketing results for clients.

Previously, Alan was President of the West Coast and Worldwide Innovation at Interpublic Group’s Initiative. In this capacity, he built and managed the largest office of Initiative’s operations, as well as the Entertainment division in New York, and the Worldwide Innovations offering. He repositioned the agency, expanded the services to clients, and was fundamental in a number of high-profile new client wins for the U.S. offices and their subsequent award-winning campaigns. Alan started his agency career by creating the Innovations unit, the strategic and creative idea consultancy that helped clients understand the future of media through the use of digital, new technology and creative marketing programs.

Alan spent over 20 years running marketing, advertising and promotion at NBC (GE) and ABC (Walt Disney) before moving to the agency business. In those roles he was responsible for developing breakthrough advertiser marketing campaigns and launching the programs on the networks. He started the digital efforts at NBC and won an Emmy at ABC.

Alan was named a Media All Star by Mediaweek and a Media Maven by Advertising Age in 2007. He has also been recognized as Marketer of the Year by Brandweek, as well as Entertainment Marketer of the Year, a Top 100 Marketing Executive (twice), and the first Interactive Marketer- Digital Media Master by Advertising Age. In addition, he won an Emmy while at ABC for producing a public service integrated programming and marketing campaign.