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OMD US Continues Creative Supremacy at Cannes

June 16, 2008

After winning USA Today’s 2008 Young Lions media competition in May, Alyssa Burgess and Emily Rose took the Bronze Lion at the Cannes Advertising Festival. Competing against 20 other teams from across the globe, the dynamic duo had just 24 hours after being briefed on a secret campaign to develop an innovative media / contact strategy, delivered within the set budget of $1,000,000.

OMD once again proved to be the leader in creative thinking by paving the way at this year’s Festival. As in previous years, OMD had the highest number of shortlisted cases with 23 out of 202 cases – the most of any media agency, including six from the USA:

ABSOLUT World – Fast moving consumer goods
Good-bye Cellulite – Best use of television
Hershey’s Eye Candy – Best use of television
Doritos Unlock Xbox – Best use of Internet / new media
Nissan Live Sets – Best use of Internet / new media
State Farm Projekt Revolution – Best use of Internet / new media

Congratulations to Alyssa and Emily and all of the campaign shortlists!