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CBS Corporation Selects Omnicom Media Group’s OMD US as its Media Agency of Record

November 19, 2008

CBS Corporation today announced that it has awarded its media business to Omnicom Media Group’s OMD. For the assignment, which includes CBS and Showtime, OMD will provide services for strategy, investment, digital, Ignition Factory and emerging media. The account will be staffed in both New York and Los Angeles.

"We were impressed with OMD’s strategic thinking and strong business intelligence," said George Schweitzer, President, CBS Marketing Group. "They have a deep background in entertainment and a comprehensive offering of media and marketing services that we feel align well with our business objectives."

"At Showtime we like to stretch the boundaries to find the most innovative and talked-about media and marketing programs possible," said Len Fogge, EVP Creative, Marketing, Research and Digital Media, Showtime. "We feel that OMD’s media creativity will be a tremendous asset to Showtime moving forward."

"We are thrilled with this opportunity to work with CBS Corporation," said Alan Cohen, CEO, OMD U.S. "Adding blue chip entertainment clients like CBS and Showtime gives us another catalyst to continue our creative leadership in the U.S. With our new offerings and talented staff and our ability to develop strategic and creative thinking, we are confident that we will help CBS achieve their marketing goals and grow their business."

OMD recently won the Levi’s, Henkel-Dial, Callaway and McAfee accounts in addition to global wins from Intel and Visa earlier this year. This CBS Corp. win continues the momentum of OMD’s considerable new business expansion this year – awarded over $1.5B in new business and organic growth.