Latest NewsOMD Wins the European ASICS BusinessOctober 28, 2008OMD has been selected as ASICS’s media partner after a three-way pitch. ASICS, the fifth largest brand in the total sports category worldwide, and market leader in running, offers a wide range of sports footwear, apparel and equipment. The ASICS brand stands for innovative sports product solutions and technologies that inspire people to move. The company name is an acronym for the Latin phrase ‘Anima Sana In Corpore Sano’, meaning ‘A sound mind in a sound body’. Almost 60 years ago, in 1949 in Japan, Kihachiro Onitsuka founded the forerunner of ASICS, Onitsuka Ltd., introducing its first pair of shoes. Today, ASICS is represented on every continent. In constant dialogue with professional and amateur athletes, ASICS translates technology into sophisticated and functional products for a large number of sports. Hans Horneman, CEO of OMD Netherlands comments, "We are very proud of winning this business because we know ASICS has chosen OMD for the quality of our work and ability to perform across the network. They are an exciting and growing company and we look forward to a successful partnership." |
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