Latest NewsOMD US Generates Big Buzz for McDonald’s and VisaOctober 8, 2008The Adweek Buzz Awards celebrate the best in brand and media integrations and look for campaigns that catch fire, demonstrate brilliant product placement along with branding efforts that invade the pop-culture consciousness. McDonald’s Big Mac Chant, Social Media. WinnerCoinciding with Big Mac’s 40th birthday, OMD partnered with MySpace to create McDonald’s first-ever user-generated contest. The Big Mac "Chant-Off" competition encouraged Young Adults to remake the classic Big Mac jingle for a chance to appear in a national commercial. The campaign was such a hit it reinvigorated declining sales. Visa Merchant, Radio. WinnerVisa needed a seismic shift in their media plan, and OMD delivered by shifting messaging from early morning TV to morning drive radio and using commercial positioning to Visa’s advantage. By piggy-backing on compatible buys, merchant messaging was strategically intertwined with Visa’s ads, which allowed for extended and implied messaging with various merchants. The campaign drove an increase of 10% in short-term volume versus the same time in the previous year. Congratulations to the winners! |
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