Latest News

OMD US Takes Home 15 Effies

April 1, 2009

By Adweek Staff

NEW YORK - DDB, BBDO and Leo Burnett won the most 2009 Effie Awards overall, while Omnicom led holding companies with 31 prizes.

The Effies, which celebrate effective advertising, disclosed the winners yesterday and will announce the individual gold, silver and bronze winners and Grand Effie campaign at the 41st annual Effie Gala on June 3 here.

Omnicom's DDB led the field with 11 Effies, followed by Omnicom's BBDO and Publicis Groupe's Burnett with six prizes apiece. Publicis' Starcom MediaVest Group served as the media partner with 17 winners while Omnicom's OMD backed 15 Effie-winning campaigns.

Independent shops scored 20 Effies overall. Interpublic Group agencies won 11.

A full list of winners can be found at www.effie.org.

OMD US wins include:

1. Culture & The Arts – The Field Museum: "They Exist"
2. Government/Institutional/Recruitment – NY Lottery: "Everybody Wants A Little Bit of Luck"
3. Green – SunChips: "Solar Launch Campaign"
4. Household Furnishings & Appliance – Armstrong World Industries: "Unreal"
5. Media Idea – Apple: "Get a Mac Contextual Campaign"
6. Beverages – McDonald’s: "Unsnobby Coffee"
7. David vs Goliath – McDonald’s: "Unsnobby Coffee"
8. Household Supplies & Services - Clorox Green Works: "Just What the World Needs: Another Greener Company"
9. Renaissance – New York Lottery: "Everybody Wants a Little Bit of Luck"
10. Restaurants – McDonald’s: "Unsnobby Coffee"
11. Automotive Vehicles – Nissan: "Rogue Marble Maze"
12. Financial Services-Cards – Visa: Visa 2008 Beijing Olympics ‘Go World’ Campaign
13. Snacks/Deserts/Confections – SunChips: "Solar Launch Campaign"
14. Hispanic – State Farm: "Intersections"
15. Influencers – Clorox Green Works: "The Reverse Graffiti Project"