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OMD Lands £80 Million Sony PlayStation Media Account


June 2009


OMD won Sony Computer Entertainment's £80 million consolidated international media account after a final pitch against rival incumbent network Mindshare.

The pitch process, which was handled by Billetts, also involved networks including MPG, Starcom MediaVest group and Vizeum.

OMD will handle the business across 12 markets, including the UK, Germany, France, Spain, Italy, Australia and New Zealand.