Latest NewsPlayStation Give More Global Biz to OMDMay 1, 2009By Steve McClellan
Estimated spending on the assignment is approximately $150 million, per sources New markets that OMD will now service include Australia, France, Germany and Italy. OMD had already handled several markets, including the U.K. Spain, Portugal, Belgium, Holland and Luxembourg. Other incumbents included WPP's Mindshare, Aegis Groupe's Carat and Publicis Group's Starcom. Domestic media duties were not included in the review. That work is handled by IPG's Deutsch. |
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