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OMD Wins 2 Awards at W3!

October 20, 2009

OMD has won a Best in Show award at the W3 for Nissan's Z List Sweepstakes on Xbox Live campaign and a Silver award for ING's Your Number Campaign! Sanctioned by the International Academy of Visual Arts, the W3 is the first major web competition to be accessible to the biggest agencies, the smallest firms, and everyone in between. Congratulations to all the winning OMDers!

Nissan Z List Sweepstakes on Xbox Live | Marketing Effectiveness, Automotive BEST IN SHOW Winner!

To drive consideration for Nissan's new 370Z sports car among Men 18-49, we developed an integrated print/online/gaming campaign leveraging the Sports Illustrated Swimsuit Edition. It included Nissan's Z List sweepstakes that provided the chance to win a date with supermodel Melissa Keller, promoted in print online and Xbox Live.

The 370Z came to life on Xbox Live through a dedicated micro-site hosting Nissan's "Takedown" videos along with videos of Sports Illustrated swimsuit cover models, a downloadable Nissan / Sports Illustrated swimsuit calendar (February's "model" was a sexy Nissan 370Z) and the first email capture and lead-generation sweepstakes ever on Xbox Live.

ING Your Number | Marketing Effectiveness, Financial Services SILVER Winner!

ING needed to drive consumer awareness of ING's retirement products as well as increase brand favorability and intent to sell among their independent financial advisors. So we developed a two part solution.

First, we took ownership of the target's "passion points" of Golf and Tennis within the digital space. The campaign included strategically placed media heavy ups and extended key television placements. Viewers of NBC's French Open and Wimbledon coverage were prompted to explore ING's offerings more deeply online where ING sponsored scoreboards, match analysis and player interviews.

The second part of the campaign was designed to contextually target potential customers while they were actively searching for financial services online. High impact placements, like offering WSJ.com content free for one day, were key to this part of the plan.

ING's internal benchmarks indicated that after one month, the campaign reinforced ING's role as a provider of retirement products, showing a 20% increase in product / service awareness.