Congratulations to the Showtime and Ignition Factory teams for bringing home another win all the way from Slovenia’s Golden Drum Awards! Over the past 16 years, the Golden Drum International Advertising Festival has grown into not only a European manifestation but into an important event noticed throughout the world.
Showtime Nurse Jackie on Kindle, New Media. SILVER Winner!
Think Amazon.com's Kindle is devoid of advertising? Think again. Showtime was debuting a new series, Nurse Jackie, one week before HBO's season premiere of True Blood. Showtime advertised its premium cable series via Kindle by offering the pilot script of Nurse Jackie as a free download. The script included show scheduling, and users could watch the pilot episode on Amazon.com or Sho.com once the script was read. Two days after the launch, the Nurse Jackie script made its way into the top 20 Kindle downloads, and ratings for Nurse Jackie gave Showtime its highest ratings for an original series.
Congratulations to the Showtime and Ignition Factory teams for bringing home another win all the way from Slovenia’s Golden Drum Awards! Over the past 16 years, the Golden Drum International Advertising Festival has grown into not only a European manifestation but into an important event noticed throughout the world.
Think Amazon.com's Kindle is devoid of advertising? Think again. Showtime was debuting a new series, Nurse Jackie, one week before HBO's season premiere of True Blood. Showtime advertised its premium cable series via Kindle by offering the pilot script of Nurse Jackie as a free download. The script included show scheduling, and users could watch the pilot episode on Amazon.com or Sho.com once the script was read. Two days after the launch, the Nurse Jackie script made its way into the top 20 Kindle downloads, and ratings for Nurse Jackie gave Showtime its highest ratings for an original series.