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The 2009 Mediaweek 50 List: Alan Cohen

September 20, 2009

ALAN COHEN, CEO, OMD USA

OVERSIGHT:

Manages all domestic accounts for Omnicom’s biggest media agency.

IMPACT:

Cohen set OMD on fire in the United States after defecting from Initiative on the West coast in April 2008, winning Time Warner Cable ($130 million), Levi’s ($75 million) and Henkel/Dial ($60 million). The shop has mojo again, thanks to Cohen.

TRACTION:

Cohen revealed his emerging media geek side by launching the Ignition Factory, which develops cool new ad apps and techniques.

2008 Rank:

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