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OMD Brings Home Three From the OMMA Awards!

September 21, 2009

OMD won BIG at the OMMA Awards! Each year, the OMMA Awards are presented to the year’s best in online media, marketing and advertising. Congratulations to all the winning OMDers!

Showtime Nurse Jackie on Kindle, Content Integration. Winner!

Think Amazon.com's Kindle is devoid of advertising? Think again. Showtime was debuting a new series, Nurse Jackie, one week before HBO's season premiere of True Blood. Showtime advertised its premium cable series via Kindle by offering the pilot script of Nurse Jackie as a free download. The script included show scheduling, and users could watch the pilot episode on Amazon.com or Sho.com once the script was read. Two days after the launch, the Nurse Jackie script made its way into the top 20 Kindle downloads, and ratings for Nurse Jackie gave Showtime its highest ratings for an original series.

The CW’s Gossip Girl, Mobile Marketing: SMS Campaign. Winner!

To keep the scuttlebutt at a maximum for the premiere of Gossip Girl’s second season on The CW, OMD gave viewers the chance to opt-in to receive text messages from the Gossip Girl herself (OMG!) that were identical to the text messages the characters were receiving on-air, and in real time. Plus, fans could engage with an online widget to send a Gossip Girl call to their friends from the main defamer herself, Kristen Bell. The premiere outperformed the 2007 season average by 44% on young adults – its best ratings ever with Adults / Women 18-34. And, averaged 3.4MM viewers, 1MM higher than last season's average.

Dockers iPhone Shake, Mobile Marketing: Campaign. Winner!

To get young, tech-savvy males excited and talking about Dockers, the iPhone’s accelerometer (motion sensor) technology was utilized to deliver an interactive “shakable” advertisement – the first truly rich media experience for the mobile web.

The ad featured freestyle dancer Dufon Smith from the Seattle group Circle of Fire. Before users started their application-based game, a Dockers ad unit would serve with Dufon tapping his foot, instructing users to “shake” their phone to get him dancing. Once the dance routine completed, users had the opportunity to get Dufon to “shake it” again for an encore session.