Latest NewsOMD Most Honored Media Agency at Effies!The Omnicom Group units tallied 11 wins eachApril 23, 2010
BBDO's wins include honors for "Sparks" on behalf of Starbucks; "Veteran Support" for the Ad Council/Iraq and Afghanistan Veterans of America, both from the agency's New York office; and "Do You Know Your Number?" on behalf of ING, crafted by BBDO in Atlanta. DDB's winning campaigns include "Extra Snackdown" for Extra and "Real Pirates" for The Field Museum, both from its Chicago office; and "Double Dare" for Klondike, crafted by DDB in New York. Marketers with the most wins include Frito-Lay, with a total of six Effies, and Unilever, with four trophies. Frito-Lay's honors are for campaigns including "Only in a Woman's World" for Frito-Lay Women's Portfolio and "Happiness Is Simple" for Lay's, both from BBDO's Juniper Park, Toronto. Unilever is honored for work including "Soap Scum" for Dove, from Ogilvy & Mather, New York; and "The Making of a Manly Lotion" for Vaseline, from Bartle Bogle Hegarty, New York. The most recognized media agencies in the competition include OMD, which will take home two trophies as the lead agency on two wins and is credited as media partner in 15 additional campaigns. Mindshare also won two Effie Award trophies, in addition to partnering with agencies on 11 others. Starcom MediaVest Group earned an Effie trophy and collaborated as a media partner on 11 Effie winners. The Grand Effie will be decided the night of the gala, on June 8 at Cipriani in New York. Gold, sliver and bronze denominations will also be announced there. The Grand Effie will be chosen on the day of the gala by a panel of judges including Pete Carter, director, brand-building integrated communications, Americas, Procter & Gamble; Geoff Cottrill, CMO, Converse; Colleen DeCourcy, chief digital officer, TBWA Worldwide; Tony Granger, CCO, Young & Rubicam; and Peter McDonough, president, chief marketing and innovation officer, Diageo. For complete details, visit www.effie.org |
 |
BBDO and DDB are the top agency winners at the 2010 Effie Awards recognizing advertising effectiveness. The Omnicom Group units tallied 11 wins each.