Latest NewsRECMA Ranks OMD as Top Global Media BrandJuly 26, 2010New York, NY (July 26) -- In the 12th edition of the Research Company Evaluating the Media Agency Industry (RECMA) Global Billings Report published earlier this month, Omnicom network OMD has once again been named the global market leader, earning the top ranking in the US and EMEA regions. With billings of $27.8 billion (based on RECMA estimates), OMD also emerged as the fastest growing media network, as well as the leading brand in more markets than any other agency in the ranking, holding double digit market share in more than twenty countries. “Complementing our top rankings in the US and EMEA with our strong performance in APAC and LATAM, OMD has a singularly balanced global footprint,” says OMD Worldwide CEO Mainardo de Nardis, who credits the agency’s cross market equilibrium, as well as a client roster comprised of many of the world’s most successful global brands, and the outstanding efforts of more than 8,000 talented people in 97 markets for OMD’s unique ability to achieve growth in the midst of 2009’s global economic downturn. The July ranking follows earlier reports this year in which RECMA rated OMD as the top global network across 26 countries and the top global network in terms of fully integrated digital capabilities. |
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